Since I am a part of this social media/advertising/digital/web/mobile gig, I follow and see a lot of brands on social media just to see what’s happening and what others are doing. As with all things in life, there are both good & not so good examples. Here are my 5 cents on how to work better with your brand(-s) and their content creation process.
Every now and then somebody comes up with the phrase about how “brands are now media outlets”. Just like every magazine, TV show, radio, newspaper and blog (mostly) cover their own niches and don’t try to be everything to everyone, you too should find the things your brand and it’s followers are standing for and work from there. You can’t be good at everything, so choose your direction, go through with it and review the results. It’s better to be an authority on one or just a few subjects than to be a mediocrity on everything.
Lately, mobile video is all the craze. Youtube is still the king, but Instagram, Vine, Mixbit (child of YouTube founders) and others are entering the field to compete for the title of next big thing in video.
Well what at least some of them have gotten wrong – video shouldn’t be treated the same way as photos because it’s a completely different kind of media.
I had heard about it, but didn’t give it too much attention until it happened with me – Facebook page notification box has been replaced by reach data of the page’s latest posts. And there’s no option to get back notifications. It looks like this:
This is bad for businesses and their customers. Let me tell you why.
It’s actually pretty simple – if you are an admin of a Facebook page, all you have to do is – start chat with anyone via that small chat box at the bottom of your browser, then open a new tab, navigate to a page you manage, choose the option “Use Facebook as [your page]”, go back to the tab where you have your chat open and send another message – your friend has received a message from your page and it’s in his/her inbox (“Other”).
Last night I had the wonderful opportunity to watch Richard Wagner’s “Lohengrin” in Lithuanian National Opera and Ballet Theatre. To make long story short – it’s about love, false accusations, deceit and betrayal.
The scene which got me thinking was when Count Friedrich accuses (falsely, because his wife has deceived him) Duke’s sister, Elsa, of murdering her brother in order to become the Duchess of Brabant. One thing leads to another and it all comes down to a combat for honour. You can read more about it here (Wikipedia).
The situation can be split in three parts:
Somehow, watching this made me think about crisis communication. Yeah, I just can’t enjoy myself, I have to think about work. :)
This is a feature that mimics Facebook ad targeting for your page’s everyday posts. It can come in as pretty handy, when you have message which might be interesting for a limited audience or shouldn’t be seen by anyone outside of it) — for example, just people in an exact geographical location (like city or country), or speakers of one or more languages.
And for other things as well.
Usually, when I’m at work, I listen to online radios and streaming services like Pandora & 8tracks. The music stream is endless and what I’ve noticed about myself when a lot of times during the day my listening is being interrupted.
The interesting thing is how I act when I do have to take my headphones out of my ears. When there’s a song I really like, I pause it (otherwise I won’t be able to finish listening to it. But, when I don’t care about the song so much, I let it keep playing.
So, my proposition would be - collect data about which songs users pause. It might show interesting stats which could be used for creating lists of user’s favorite songs.
Not so long ago (in the middle of December) Instagram changed their “Terms of Service” which created a massive uproar between users and media. A lot of users and even brands threatened to leave the service. Some really did leave (National Geographic, for example). This wasn’t the first time Instagram was unable to please everyone.
So, I would like to point out this and some other points, which have made me thinking – how far can Instagram go and how much will its users endure. Here it goes. My list of Instagram’s wrongdoings:
At first it might sound strange. Even ridiculous. But it’s not. Not always the best social media strategy is to be on social media. Of course, it helps to have your own communications channel, to grow your regular audience and to have a place where your customers can speak directly to you. But this post is about other kinds of use of social media.