Hello!

My name is Māris Antons and digital media is what I do for living. I am fascinated by the world of digital & social media and the endless posibilities they offer both to marketers and users.
My work is my hobby and my hobby is my work. Therefore, I love to read and constantly improve my knowledge. Sometimes I form my opinion. From time to time I even want to share it. And this is exactly the place for that.
Keep in mind – your opinion matters too, so If you have something to say – leave a comment or drop me an e-mail.
Recent Tweets @marisantons

Since I don’t agree that comparing country results in Sochi 2014 by their population is fair, it was interesting for me to compile a table that represents the number of participants by country needed for one medal. Enjoy!

These are the results after day 10

Data: 
http://en.wikipedia.org/wiki/2014_Winter_Olympics
http://www.sochi2014.com/en

While I understand Nintendo’s point of view and its view of itself as boutique game maker, I think that nowadays the reality has shifted (not in Nintendo’s favour).

I mean that maybe for the past 100 years that was the way to go, because if you wanted to play a game you had to buy everything that comes with, be it a board game or a console game. It was pretty expensive and hard to enter the market, because infrastructure and platform creating was much inaccessible.

However, novadays with those relatively open platforms it’s much easier – indie developer doesn’t have to invent a platform to deliver a game – he/she can just use one of the existing ones (iOS, Android). That creates a lot more options for consumers & bigger competition than ever. It’s much easier to deliver the game and there are a lot of people companies doing just that. Nintendo’s titles aren’t the only ones around, others are becoming household names and part of modern culture at an previously unimaginable frequency.

That’s why I think that Nintendo’s current direction might be a very big mistake. Upkeep of platform is an expensive thing and Nintendo should stick to it’s core values – delivering their game titles & working on developing new ones.

There is one such example of this – Blackberry. They hold on to their “supremacy” in some of the features for so long, that they lost traction on how the world (and consumers with it) changed and made them obsolete. Other game titles and developers creating games for other platforms can (and I predict they will) do the same thing to Nintendo.

image

Since I am a part of this social media/advertising/digital/web/mobile gig, I follow and see a lot of brands on social media just to see what’s happening and what others are doing. As with all things in life, there are both good & not so good examples. Here are my 5 cents on how to work better with your brand(-s) and their content creation process. 

1. Specialize

Every now and then somebody comes up with the phrase about how “brands are now media outlets”. Just like every magazine, TV show, radio, newspaper and blog (mostly) cover their own niches and don’t try to be everything to everyone, you too should find the things your brand and it’s followers are standing for and work from there. You can’t be good at everything, so choose your direction, go through with it and review the results. It’s better to be an authority on one or just a few subjects than to be a mediocrity on everything.

Read More

image

Lately, mobile video is all the craze. Youtube is still the king, but Instagram, Vine, Mixbit (child of YouTube founders) and others are entering the field to compete for the title of next big thing in video.

Well what at least some of them have gotten wrong – video shouldn’t be treated the same way as photos because it’s a completely different kind of media.

Read More

I had heard about it, but didn’t give it too much attention until it happened with me – Facebook page notification box has been replaced by reach data of the page’s latest posts. And there’s no option to get back notifications. It looks like this:

image

This is bad for businesses and their customers. Let me tell you why.

Read More

image

It’s actually pretty simple – if you are an admin of a Facebook page, all you have to do is – start chat with anyone via that small chat box at the bottom of your browser, then open a new tab, navigate to a page you manage, choose the option “Use Facebook as [your page]”, go back to the tab where you have your chat open and send another message – your friend has received a message from your page and it’s in his/her inbox (“Other”).

Read More

image

Last night I had the wonderful opportunity to watch Richard Wagner’s “Lohengrin” in Lithuanian National Opera and Ballet Theatre. To make long story short – it’s about love, false accusations, deceit and betrayal. 

The scene which got me thinking was when Count Friedrich accuses (falsely, because his wife has deceived him) Duke’s sister, Elsa, of murdering her brother in order to become the Duchess of Brabant. One thing leads to another and it all comes down to a combat for honour. You can read more about it here (Wikipedia).

The situation can be split in three parts:

  • The false accusation
  • Silence on the Elsa’s part
  • Combat itself

Somehow, watching this made me think about crisis communication. Yeah, I just can’t enjoy myself, I have to think about work. :)

Read More

image

This is a feature that mimics Facebook ad targeting for your page’s everyday posts. It can come in as pretty handy, when you have message which might be interesting for a limited audience or shouldn’t be seen by anyone outside of it) — for example, just people in an exact geographical location (like city or country), or speakers of one or more languages.

Read More

image

And for other things as well. 

Usually, when I’m at work, I listen to online radios and streaming services like Pandora & 8tracks. The music stream is endless and what I’ve noticed about myself when a lot of times during the day my listening is being interrupted.

The interesting thing is how I act when I do have to take my headphones out of my ears. When there’s a song I really like, I pause it (otherwise I won’t be able to finish listening to it. But, when I don’t care about the song so much, I let it keep playing. 

So, my proposition would be - collect data about which songs users pause. It might show interesting stats which could be used for creating lists of user’s favorite songs.

image

Not so long ago (in the middle of December) Instagram changed their “Terms of Service” which created a massive uproar between users and media. A lot of users and even brands threatened to leave the service. Some really did leave (National Geographic, for example). This wasn’t the first time Instagram was unable to please everyone. 

So, I would like to point out this and some other points, which have made me thinking – how far can Instagram go and how much will its users endure. Here it goes. My list of Instagram’s wrongdoings:

Read More