My name is Māris Antons and digital media is what I do for living. I am fascinated by the world of digital & social media and the endless posibilities they offer both to marketers and users.
My work is my hobby and my hobby is my work. Therefore, I love to read and constantly improve my knowledge. Sometimes I form my opinion. From time to time I even want to share it. And this is exactly the place for that.
Keep in mind – your opinion matters too, so if you have something to say – leave a comment or drop me an e-mail at maris@marisantons.com!
Twitter isn’t the only one to blame on this. There isn’t a social network which (in my opinion) would deserve a nomination for “complete and understandable statistics”. For twitter, there are three numbers I would like to see.
Sources of new followers
A lot of things would be more clear to a lot of marketers i they knew where their followers came from. For example- tweet box on company’s blog, follow button, pop-up window after tweeting company’s blog post, link from external source to twitter profile etc. Right now it’s hard to determine what impact other activities have on twitter follower numbers.
How many followers have loaded my tweet
There are various estimates about how many people there are on twitter, how many of them just read or how many actually have already abandoned the service long ago. Facebook has number “xxxxx people saw this post” which gives at least some insight on how many people notice brand’s messages. Twitter should do the same and offer insights on how many people have accessed (at least technically downloaded) any given tweet via web, mobile or API requests.
Number of clicks on links
It’s cool that twitter shorten links posted on their service. But it was much cooler if they also gave numbers on these clicks. I know, that other link shorteners offer this and there are plenty of workarounds for this, but still. It would just make everyone’s life easier.
BTW, I would be happy to pay for such stats.
