From time to time there comes a rising star, which quickly gets picked up by social media enthusiasts, news sites, advertisers and soon after there already are some creative „pilot” campaigns. While these campaigns create buzz around them and are great examples of creativity and benefits to being a pioneer, others quietly come to conclusion that this actually might be the next big thing (which might grow into mainstream thing). This is the dangerous part- while these first pioneers have gained momentum, their more subtle followers might end up empty-handed when the hours of work will be for nothing and the next new big thing will drown in limbo.
If you have a popular website, it’s quite reasonable to believe that you are already represented on this hot thing called “Pinterest”. And that’s good- it’s free traffic!
First things first: users there love fresh, good and relevant content. Easy- the same rules as on other social networks.